Reframing Park Access
Industry
Non-Profit
Client
Graphic Designer
Problem
Overlooked Parks
Solution
Hyperlocal Storytelling
Despite having 21 parks and nature preserves throughout the region, many Cincinnati residents didn't realize how close they were to outdoor recreation opportunities.
Working closely with the Marketing Director at Great Parks of Hamilton County, I helped develop and execute a hyperlocal awareness campaign aimed at reconnecting people with the parks already in their daily orbit. We built a multi-channel strategy, targeting audiences based on proximity and highlighting nearby amenities, trails, and recreation within a 10 mile radius.
The campaign included billboards, regional publications, local event websites, and curated activity content, and ultimately increased park visitors by 2% according to our end-of-year survey.
