Making Remote Work Visible
Industry
Recruiting
Client
Producer
Problem
Brand Skepticism
Solution
Story System
Crossover faced a significant perception challenge: skepticism around the legitimacy of its remote-first hiring model and numerous job postings.
To address this, they asked Epipheo to help. Together we developed an employee-led web series designed to humanize the company and build credibility, through consistent storytelling about remote work and the global remote employee experience.
The client and I built the narrative framework together, while I led our internal team in building a scalable production system that allowed the series to be produced on a limited budget with tight timelines. This included three different repeatable episode structures, a lightweight visual system, and a production workflow that enabled turnaround in as little as one week per episode.
Across two years we produced 84 episodes, with videos garnering up to 4k views and driving sustained audience growth into Crossover's weekly LinkedIn newsletter, one of the largest newsletters in its category.
The episodes became a part of a larger content engine created for a global campaign; easily chopped up into shorter snippets, teasers, long-form testimonials and blogs, and distributed through digital ads, paid and organic social channels, and on Crossover's website. The engine has sustained this campaign for over 4 years.
